Online Reputation Management – Perception vs. Reality

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11:30 AM – 2:00 PM

3 West Club
3 West 51st St (between 5th & 6th Avenues)
New York, NY


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“In a world where everyone’s a critic, where businesses live or die by a star rating or an online review, make controlling your reputation a priority.”

Warren Buffet famously said that “It takes 20 years to build a reputation and five minutes to ruin it.”

According to TripAdvisor, 93% of the people use online reviews when determining which hotel they want to stay at and 53% of the people surveyed would not book a hotel that didn’t have an online review,  In the competitive environment in which we operate, the reputation that business owners spent years building can disappear in a flash as a result of negative comments and reviews.

Join us as our expert panel offers insights, best practices and practical methodology on how to manage your online reputation to your constant advantage.

Guest Speakers:


Tim Peter -Tim Peter & Associates                                                Adele Gutman – Library Hotel Collection


DJ Vallauri -Lodging Interactive                                                    Mark McCullough – TripAdvisor


The 3 West Club is an event space and boutique hotel in an historical building, providing the classic feel of “Old New York”. A fabulous and convenient location in Midtown Manhattan.
Complete with crystal chandeliers, high ceilings, and art deco touches, the Club is centrally located off of 5th Avenue, steps away from Rockefeller Center and Radio City Music Hall.