Traveler Trends and Booking Behaviors: Actionable Data and Insights for Hoteliers
Join us as DEANNE KACZERSKI, Digital Executive Editor for Travel + Leisure and Departures and our panel guides us through the customer journey.
Traveler motivations, priorities, accommodation preferences and booking behaviors vary by age, geography and individual preference, as well as trip type. To understand traveler purchase decisions, hoteliers must first understand how travelers are influenced, why they are traveling and what they are looking for in their travel experience.
Through a mix of global custom research, proprietary first-party data and industry case studies, attendees will learn how to target, inspire and convert potential guests from around the world. From the power of package bookings to how much travelers budget for hotels and the influence of deals, to culinary travel and leisure trips, hoteliers can learn about the trends and behaviors shaping today’s travelers and leverage these actionable insights to better inform their own revenue, advertising, PR, and digital marketing strategies and campaigns.
When: March 26th, 11:30AM – 2PM
Where: 3 West Club, 3 West 51st Street, New York, NY