February Luncheon: Dr. Lalia Rach returns for her annual presentation

The Era of Consistently Stranger Things!

Presented by: Dr. Lalia Rach, Rach Enterprises

Sales, Marketing and Revenue Management professionals live in a challenging landscape best described as this is us but it’s not who we use to be! The hospitality industry has entered the upside-down era when leaders are identified as under-dogs and challengers are lauded as ready for prime-time.  The time is now for thoughtful, entertaining and stimulating discussions that promote dealing with complexity while releasing the past; embracing a data-driven reality rather than relying on assumptions; and valuing an agile adjustment mentality.  In a direct and entertaining fashion, Lalia will force you to think differently by blending stories and humor to deliver ideas that are inspiring and practical.

Thursday, Februray 22nd, 11:30 am – 2PM

The Manhattan Club at Rosie O’Grady’s
800 Seventh Avenue – entrance on 52nd Street
New York, NY

REGISTRATION LINK:  http://www.ersvp.com/reply/event15883

About the Speaker: Dr. Lalia Rach’s background includes leading some of the world’s top hospitality and tourism programs at the university level. Most recently she was Associate Dean of the College of Management and Director of the School of Hospitality Leadership at the University of Wisconsin-Stout in Menomonie, Wisconsin. Previously Lalia was the divisional dean and endowed professor at the New York University Robert Tisch Center for Hospitality, Tourism and Sports Management.